las artes de mexico festival

Las Artes De México festival, A Mexican Art Festival that celebrates traditional arts and crafts and contemporary art from Mexican Designers and Multi-Media Artists. To embrace that aspect of Mexican culture; the enriching arts and designs. The creative mission was to design a robust identity system for a invention of creating a public event of the choosing and imply multiple touch points to go along with it. The touch points consists of digital, print, and physical formats for the festival. Developing the systems and assets for the event and highlighting primary and secondary wordmarks.

The Primary wordmark: Las Artes De Mexico festival and the Secondary wordmark: ADM. The phyiscal and prints assets were: tote bags, bracelets and tickets for entrance, sketchbook whole the digital assets were: all merch including flags and a Stands to make this festival a creative direction and fun for all families, artists, and anyone welcome!